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When over 450 iron distance athletes take to the region's roads and running tracks for Challenge Wanaka on 17 January 2009, there's added incentive for spectators to line the course and support them with the introduction of the Mitre 10 Supporters' Prize.

The best group of supporters, whether the loudest, most colourful or most energetic will win $1,000 from Mitre 10, so long as their signs show both the Mitre 10 and Challenge Wanaka logos, as judged by Challenge Wanaka course directors.

"Thanks to the generousity of Mitre 10 this is a great opportunity for community groups, schools and other organizations to get out on course, support the athletes and raise significant funds," said Challenge Wanaka race director, Victoria Murray-Orr. "Even if they’re not lucky enough to win, it'll be good fun day out and will provide a huge boost for these amazing athletes."

Mark Watson, store manager of Wanaka Mitre 10, said, "Challenge Wanaka has brought a lot to the community and at Mitre 10 we'd like to see the community to give back their support! The $1,000 Mitre 10 is offering is great encouragement and will come in handy for a community group."