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Challenge Wanaka today announced Kia Motors as the event's official vehicle supplier, providing the iron distance triathlon with a fleet of vehicles and building on Kia's support of New Zealand's world-class multisport events.

Todd McDonald, general manager of Kia Motors New Zealand Ltd, said, "This partnership is about supporting a sport and lifestyle that is embraced by New Zealanders while reinforcing the passion and competition that makes up the DNA of Kia Motors. This relationship continues our international strategy to focus on extreme performance and with our support of New Zealanders participating locally at world-class levels.

"One of New Zealand's top performers in this field is Richard Ussher, who has already confirmed his entry and we feel his involvement reinforces our participation in this event."

Challenge Wanaka race director, Victoria Murray-Orr, said getting the support of major international brand Kia Motors reinforced Challenge Wanaka's continued growth on the international triathlon scene.

"Challenge Wanaka may be the latest addition to the circuit but when a respected company such as Kia Motors believes in it as much as we do, then you know the event is making its mark. Kia vehicles fit well into the mindset of Challenge Wanaka, particularly the 4x4 Sorento that can take on anything, just like the athletes."